Quick answer: Put dimensional or holographic finishes on your menu as their own named line with a set price, not as a free upgrade. Clients pay for a look they can't get from a basic polish. Custom nail print art works the same way: name it, time it once, and quote it before the client sits down.
What LIONYX launched
Beauty Launchpad covered LIONYX's HOLLYWOOD NEVER DIES collection on October 9. It has four shades: FINAL GIRL, ROAD TO GRAPENESS, CHAMPAGNE PROBLEMS, and MOON RIVER. All four are dimensional and holographic specialty finishes in an air-dry lacquer. Co-founder Jessica Burns stressed looks that feel distinctive without UV lamps or special gear. Co-founder Kelly Jennings talked about customizing neutrals versus going bold.
The salon lesson: menu language
A specialty finish that doesn't need a lamp still needs a price and a name. Without them, techs will throw it in for free. Clients already shop by shade name, and they'll pay for a finish they can't get from a basic bottle if it's listed as its own add-on.
Print add-ons work the same way
A print add-on should use the same structure. Whether the look is a holographic lacquer or a printed logo, it belongs on the ticket as a short, priced line. It shouldn't be a freehand freebie that eats into the next booking. Time the step in your own chair, set the price from that test, and keep the consult to "base service plus this named add-on."
Takeaway
Specialty finishes and print art both earn money when you name and price them instead of giving them away.
Book a NailPrinter demo to see how print fits on your menu as a named add-on.
Source: Beauty Launchpad.
