Pressed for Profit — The Nail Salon Growth Show

LATEST EPISODE · EP 39

Back-to-School Already Started: Launch the August Nail Drop

Back-to-school shopping began while July still looked like vacation. Maya turns that early fresh-start mindset into the Fresh Start Six: six curated designs, an accent tier and a full-set tier, plus a five-client warm launch that does not rely on discounts. Results vary by business, pricing, local demand, and execution.

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Recent episodes

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EP 386 min

Stop Marketing to Strangers: The Lapsed List Beats the Ad Audience

Your next ten bookings aren’t hiding on Instagram — they’re in your booking software, filed under ‘last visit: March’. Maya makes the case that your lapsed-client list is the cheapest growth channel you own, and walks through the 15-minute win-back sweep: five personal messages that lead with news — no guilt, no discounts.

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EP 375 min

Your Loyalty Program Is Training Clients to Pay You Less

That loyalty punch card might be quietly teaching your best clients to spend less. Maya makes the contrarian case that discount-based loyalty buys a discount habit — not loyalty — and shows how to win retention with value instead of price.

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EP 365 min

Fully Booked Isn’t Winning: The Saturday Money Leak

Your fully booked Saturday is the least profitable day in your salon — per client. Maya shares the two-number test to run tonight and two 15-second scripts that add zero minutes to your day.

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