Pressed for Profit — The Nail Salon Growth Show

LATEST EPISODE · EP 53

Your Equipment Isn’t Underperforming. It Was Never Launched.

Somewhere in your salon is something you paid for that isn’t earning — and it probably isn’t broken. It just never got a launch day. Maya argues that owners treat the purchase as the decision when the launch is the whole outcome: retail never ships a product and hopes the store notices, because there’s a name, a date, a price, and a person whose job it is. Inside: what an unlaunched service really costs you, the six-part launch card you can write today, why to train your most curious tech instead of your best one, and why September is the strongest launch month of the year.

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EP 526 min

Your Website Isn’t Your Storefront. Your Google Profile Is.

Nobody is reading your website. She typed “nail salon near me”, looked at your Google listing, and decided in a few seconds. Maya argues your real storefront is a free listing you probably haven’t touched since you claimed it — photos of nails instead of furniture, a booking link for the after-hours crowd, and a reply to every review.

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EP 516 min

A Gift Card Is a Loan You Repay With Your Best Hours. Sell the Seat.

A bonus-value gift card feels like free December cash. It isn’t. Maya argues it’s a liability on your books, a discount on work you haven’t done, and a scheduling decision handed to someone who’s never been in your salon — and lays out the better product: a dated, named, full-price gift appointment that lands in your slow weeks.

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EP 506 min

Your Priciest Service Is Probably Your Worst. Price the Hour.

Your most expensive service is probably your least profitable one — and your price list is the reason you can’t see it. Maya argues a salon menu is a time-allocation document, not a price list, then gives you the two honest levers: price the clock, or shorten it.

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How to make more money at a nail salon — 3-step menu · How to make more money at a nail salon — ROI math · How to Make More Money at a Nail Salon · How to make more money at a nail salon