Quick answer: On Sep 29 2026, Hammer & Nails elevated Kelly Daniels to SVP of Operations and added Jim Graham (VP Field Operations) and Mary Wehrer (VP Marketing) as the brand grows past 75 locations with haircuts, shaves, skincare, waxing, and nail care. Multi-unit menus monetize print only when logos and event art are a timed, named add-on on the same grooming ticket.
On Sep 29 2026, Hammer & Nails announced leadership moves to support franchise growth: Kelly Daniels promoted to Senior Vice President of Operations; Jim Graham named Vice President of Field Operations; Mary Wehrer named Vice President of Marketing. CEO Aaron Meyers framed the hires as infrastructure for scaling systems, franchise performance, and marketing. The brand cites 76 shops across 24 states and a men’s lounge menu that already includes hand and foot care alongside barbering.
This is a franchise-ops story, not a product launch. When field ops and marketing harden unit economics, the menu either standardizes a print SKU or leaves custom art as uneven freehand across shops.
Operators who already sell nail care should put logos, teams, and event nails on the same ticket as a timed print add-on — same deposit rules, same retail close — so recovered chair minutes from better ops turn into ticket dollars.
NailPrinter.ca is the official O'2Nails distributor in North America for salon-chair print. Contrast, not a twin: MANACARE and the men’s grooming ticket is a product-line story; this one is whether a multi-unit menu names the same print SKU in every shop. Shipping for printers remains the product-page standard (typically 3–5 days US/Canada).
Takeaway: Franchise leadership that scales ops only pays for print when the add-on is a named SKU on every unit’s menu.
More: NailPrinter.ca · Nail printer machine · O'2Nails V11 · O'2Nails X12.5 · Book a 20-min fit call
Sources: PR Newswire — Hammer & Nails leadership · hammerandnailsgrooming.com
