Quick answer: On Sept 14, 2026 butter LONDON said Pure Colour 21X Nail Lacquer is a finalist for the 2026 CEW Beauty Awards (Nail) and BeautyMatter Awards (Best Breakthrough Color Cosmetics — Nail). The formula sells gel-like shine and long wear without UV curing. Independent rooms should not race the bottle. Price a custom in-chair print add-on retail cannot complete.
butter LONDON framed Pure Colour 21X as bridging traditional lacquer and professional gel: 21-Free, vegan, high-density pigment, fan brush, hibiscus and wakame support, sold at butterlondon.com, Amazon, and select retail. Dual awards-program finalist status will put that story in front of beauty executives and editors again.
Salon owners already feel this pressure from Target Beauty Studio and at-home devices. The wrong reaction is discounting gel services to match a drugstore aisle. The right reaction is menu clarity: lacquer and “gel-like” bottles own everyday color. The chair owns custom art, event turns, and a clockable print price on one or two nails. Start at NailPrinter.ca or book a 20-min fit call at /pages/book-a-call.
Takeaway: Let retail own the award-winning bottle. Own the custom look only a chair can price and finish.
More: NailPrinter.ca · Nail printer machine · O'2Nails V11 · O'2Nails X12.5 · Book a 20-min fit call
Sources: Financial Content / GlobeNewswire — butter LONDON Pure Colour 21X awards
